Nadige campaign sets target to donate 15,000 pairs of footwear: The wider industry impact

The emergence of CCTV footage has added a fresh dimension to the case

Udupi: Giving old footwear a new lease of life, a three-day campaign in Udupi will encourage people to donate used slippers and shoes in good condition for upcycling and free distribution among underprivileged schoolchildren across the country.

The initiative is inspired by Green Sole Foundation, which has been upcycling discarded footwear since 2016 to create useful products, including comfortable slippers, school bags and mats for underserved communities. The foundation’s work has positively impacted more than eight lakh beneficiaries across over 23 states, while diverting waste from landfills and the environment, said anchor and voiceover artiste Avinash Kamath, who is leading the campaign.

The campaign titled ‘Nadige, Savira Hejjegalige Nimma Koduge’ will be held at MGM College, Udupi, from Oct 23 to 25. The campaign aims to collect at least 15,000 pairs of footwear this year, up from the more than 9,000 pairs collected during its previous edition. The collection drive will be held at MGM College, with around 100 volunteers expected to facilitate donations.

The organisers have reached out to several colleges, encouraging students and non-teaching staff to contribute. Organisations and clubs have also expressed interest in taking up footwear collection as a community activity. Green Sole Foundation founders Shriyans Bhandari and Ramesh Dhami are expected to be present during the campaign. Besides footwear, the foundation upcycles discarded flex material into bags and mats and old clothes into school bags, combining environmental conservation with social welfare. The organisers have appealed to the public to visit the collection point on any of the three days and donate footwear that can make a difference to someone in need.

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