The development offers easy access to Asbury Park, Long Branch, and commuter rail connections to New York City.
Developers have broken ground on The Premiere at Monmouth, a $70 million residential and retail development planned for the former military housing site, according to reports by the New York Post and Realtordot com. The project will bring 275 homes alongside a public park, grocery store, convenience store and gas station, creating a new neighbourhood as Eatontown prepares for a wave of investment and employment opportunities. The streaming giant broke ground on its $1 billion Netflix Studios East project in 2025, transforming part of the former US Army installation into a major East Coast production hub, Realtor report explains. The Premiere at Monmouth is about a 10-minute drive from the planned studio campus. For Eatontown, however, the groundbreaking marks a visible shift: a site that spent 20 years in decline is finally being prepared for a new generation of residents, concludes the report.
A major factor behind the renewed interest in the area is Netflix’s planned studio complex at Fort Monmouth. Developers are hoping that proximity to the facility will appeal to buyers looking to live near future employment opportunities and the businesses expected to follow. Against the backdrop of elevated mortgage rates and construction costs, The Premiere at Monmouth represents a significant local investment. Its success will depend on whether housing demand, infrastructure and the anticipated economic benefits of Netflix’s studio come together as expected.
Scheduled to open in 2028, the 292-acre campus is expected to feature 12 sound stages covering nearly 500,000 square feet, alongside facilities supporting other production activities and community amenities. For two decades, a stretch of Eatontown, New Jersey, stood as a reminder of a community left behind. Once home to military families, the abandoned Howard Commons site gradually deteriorated, its vacant buildings and neglected grounds becoming an eyesore along Pinebrook Road. Now, the long-neglected property is set for a dramatic transformation, with developers betting that new homes, shops and a nearby Netflix production campus could help usher in a new chapter for the region. The project is anticipated to generate jobs and attract businesses serving the entertainment industry, strengthening the region’s prospects as a growing centre for film and television production, adds the report by New York Post and Realtor too.