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The component bill for mainstream PCs priced at $500 to $699 in early 2025 rose from $435 to $699 in the third quarter of 2026, according to Omdia figures cited by Nikkei Asia.
The companies are shifting production from Thailand and Vietnam as rising component costs pressure their PC businesses, according to a Nikkei Asia report. Beyond the brands mentioned above, the report said Dell is also evaluating a similar shift in production. HP , Asus and Acer are reportedly moving some manufacturing back to China. Demand for artificial intelligence (AI) infrastructure has created shortages of memory and storage components, prompting manufacturers to seek lower costs and more reliable supplies. China’s experienced workforce, established network of component suppliers and competitive manufacturing prices are drawing those orders back. Smaller Chinese contract manufacturers also offer access to locally made memory chips as larger Taiwanese rivals increasingly focus on AI servers. Rising component costs are the immediate pressure. These increases are pushing up selling prices.
“The move is really driven by cost pressures,” a chip industry executive whose company supplies major PC makers told Nikkei Asia. Acer has adopted this approach to reduce its internal procurement workload, while other brands have opened similar projects for entry-level and midrange PCs, according to executives cited in the report. Chinese manufacturers are offering lower prices while promoting their ability to secure domestic memory supplies. That access matters as PC brands face reduced bargaining power amid the shortage. Some PC brands are also giving contractors more responsibility for buying processors, memory and other components.