Sweets being packed for export. Forty foot containers ship them to the US from the Chennai port
sweet and snack exports from Trichy to Singapore crossed 2.5MT in a day, the demand was highest among the Indian diaspora in the US with Texas, New Jersey and California topping the list of orders While in the past week. Last year, the 50% tariff on export of sweets caused our festive sale volume to fall by a minimum of 70%.
The festive demand is best this year, but the price rise of essential commodities is affecting profit margins,” says Aswin Ganesan, managing partner, Aswins sweets. Assorted milk, ghee sweets, and traditional snacks are most in demand. Exporters use 40ft containers to ship the delicacies to the US from the Chennai port. “We have exported about 42MT of sweets and snacks to the US alone for this Diwali .
producers have increased the cost of sweets and snacks only by 8% over last year While prices of key commodities such as oil and rice flour have increased by about 15%. Costs range from `450 a kg of sweets to `2,000 a kg. This Diwali, several exporters have either skipped or reduced their exports to Qatar and few other Middle East countries due to frequent disruptions in seaways and airways. Orders are good but the profit margin has come down due to the inflation and competition to address the demands,” says Saranath Rangarajan, proprietor, Sree Krishna Sweets, Trichy.
Traditional snacks like murukku are in demand too,” says Manivannan Subramanian, proprietor, Mahara Exporters. A Trichy-based exporter has sent a consignment of Diwali sweets and snacks to Seychelles. “Most supermarkets in Seychelles are run by people of Tamil origin, so there is an emotional connection in buying sweets made in Tamil Nadu. The exporter expects a bulk order of 500kg in the next few days. Australia with a sizable Indian diaspora is also being catered to by sweet makers in Trichy. “Besides bulk exporting under white labeling to Australia, NRIs individually place orders online. You Can Also Check: Gold Rate in Chennai | Silver Rate in Chennai | Bank Holidays in Chennai | Public Holidays in Chennai | Chennai AQI | Weather in Chennai | Petrol Price in Chennai | Diesel Price in Chennai | CNG Price in Chennai | LPG Price in Chennai