Dhanteras and jewellery have always gone hand in hand, with the occasion offering buyers a reason to add something precious to their collections. Whether driven by tradition or sentiment, the appeal of gold and silver still endures. Even as precious metal prices fluctuate, buyers continue to see jewellery as an emotional and financial investment. But what;s on the Dhanteras shopping list this year? We speak to jewellers to decode the mood of the market, changing consumer preferences and what’s finding favour with buyers this season.
“This season, lightweight and 18-karat collections are offering customers more accessible gifting options.
Silver has become a compelling choice, given its accessibility and traditional significance,” says Ramesh Kalyanaraman, executive director, Kalyan Jewellers. “Gifting is the biggest growth driver this year, boosted by GST slab rationalisation and strong sentiment,” says Bharti Bangur. Pratik Dugar of Indian Gem & Jewellery Creation says jewellery’s emotional and enduring value is driving interest in gifting for spouses, parents and younger family members. Buyers prefer fewer, more distinctive pieces with lasting appeal,” she says. Recent price softening has encouraged customers to go ahead with festive purchases,” says Ramesh Kalyanaraman.
Jewellery continues to be a preferred festive gift, with buyers exploring versatile, lightweight and thoughtfully curated pieces beyond high-value purchases. Jewellers report stronger demand, with gifting emerging as a business driver. Delicate gold chains, pendants, earrings, diamond studs and bracelets are popular, while curated pieces offer an accessible entry into jewellery. Jewellery preferences balance understated everyday elegance with elaborate pieces reserved for special occasions. Bharti Bangur of Fine Jewels observes demand for distinctive pieces offering longevity over frequent, impulsive purchases. “Lightweight, refined diamond jewellery appeals to customers seeking everyday elegance, while elaborate diamond, emerald and Jadau creations retain appeal for weddings and festive occasions. Softening precious metal prices has boosted festive buying, encouraging customers to purchase ahead of Dhanteras. “Traditional gold and silver in lightweight, contemporary jewellery are tredning. Gold jewellery with pearls is very trending this year and customers are buying necklaces, long necklaces and also pendants with pearl strings
