For many, especially those investing in a premium or luxury car, the first drive home is an occasion worth celebrating
While the cost of decorating the car alone varies from Rs 3,000 to Rs 50,000, the cost of curating an experience can go as high as Rs 1-2 lakh. I charge around `1,000-2,000 for creating these bows, depending on their size,” says a Mumbai-based artist.
People want to mark the occasion in a grand way, especially when they are buying a premium car,” says Anil Kumar, a marketing representative from a website specialising in event decoration. we give variations in balloon arrangements and ensure that it looks premium,” says a sales executive of a Bengaluru-based company which provides decor services across cities While a showroom may provide basic decorations. From giant bows as big as the bonnet to elaborate floral arrangements and hundreds of balloons matching the interiors of the car, getting a new car ready for delivery day requires grand planning. some car buyers are now hiring experts to deck up their new possession before it is driven home While showrooms have a standard decoration for the handover ceremony. And it’s not just about making the car look good for photographs. For many, especially those investing in a premium or luxury car, the first drive home is an occasion worth celebrating. the festive season, when many people schedule the delivery of their new vehicles, witnesses a sharp rise in queries for customised car styling While demand for such services remains limited during the rest of the year. “Demand for car decoration services remains limited to special occasions like birthdays and anniversaries during the year, but in the festive season we get many queries for decorating new cars for when it is driven from showroom to home. For some buyers, the celebrations don’t end at the showroom. They want the excitement of bringing home a new car to be matched by an equally grand welcome at home. Anil adds that some clients look for services not just for decorating the car, but for creating an entire experience around its arrival. “If the car is a gift to someone, we gift wrap the car in satin sheets, create a reveal box for it at home or wherever the client wants. There are fireworks, confetti, paper streamers, banners and balloons. We create an experience as per client’s demand. Not everyone wants an elaborate setup. Some prefer to stick to one spectacular element, be it a floral arrangement, balloons or a giant bow. And these oversized bows, designed to match the size of the car’s bonnet, are becoming a popular choice among buyers of sedans and luxury cars. “I only create bows for new cars and this has been a busy season. I get orders directly from clients and also through car showrooms. The bows are created as per the size of the bonnet and the trend is now getting popular for sedans and luxury cars. With customised decor and elaborate reveals becoming part of the delivery-day celebrations, bringing home a new car is no longer just about getting the keys. balloons are no longer restricted to a few bunches tied to the bonnet or door handles While flowers remain a popular choice. From elaborate arrangements to colours coordinated with the car’s interiors, elaborate balloon arrangements are finding takers, particularly among SUV buyers. “Balloon arrangements are becoming as popular as floral decorations, especially when it is an SUV.
For some buyers, the celebrations now begin even before the first kilometre is clocked.
