PC: Wikipedia
Sour Patch Kids partnered with the Thurgood Marshall College Fund (TMCF) and received support from basketball star Chris Paul for a scholarship initiative backed by a $1 million commitment over five years. The partnership offered scholarships to students enrolled at one of its member schools, according to Thurgood Marshall College Fund(2021). The scholarship offered 10 awards, with each valued at up to $16,700. The amount could be paid as $8,350 per semester. The announcement said that 10 scholars would be selected with his help.
He announced the scholarship.
Paul said, “As an active proponent of HBCUs, I’m honored to help SOUR PATCH KIDS and TMCF select the recipients of this year’s Mischief for Change Scholarship. Sour Patch Kids Associate Director of Marketing Mili Laddha said, “The SOUR PATCH KIDS brand is well-known for its loveably mischievous mascots – the Kids.” Chris Paul joined the team as a judge, helping select the recipients. The initiative invited current and incoming students to apply for financial support. The fund shared application details online through its official website. Chris Paul joined the team as a judge and helped select the scholarship recipients. The partnership brought together the brand, the college fund and the basketball star for a programme focused on student financial assistance. The programme was open to current and incoming students attending an HBCU or PBI that was a TMCF member school. Chris Paul joined the selection team as a judge. The scholarship was presented as a way to provide financial assistance to students pursuing their education at the eligible institutions. Chris Paul helped introduce the scholarship by joining a virtual meeting with a group of students in the Phoenix area. TMCF President and Chief Executive Officer Dr Harry L.
The programme, called the Mischief for Change Scholarship, aimed to provide financial assistance to students attending Historically Black Colleges and Universities (HBCUs) and Predominantly Black Institutions (PBIs). Williams said, “Today’s college bound students are facing incredible challenges, with students attending HBCUs and PBIs leaving with more debt than ever before.