Apple MacBook Neo with A18 Pro chip, Liquid Retina display: The wider industry impact

Apple MacBook Neo with A18 Pro chip, Liquid Retina display: The wider industry impact

Apple unveils its most budget-friendly laptop, the MacBook Neo, priced Rs 69,900. Featuring the powerful A18 Pro chip, a vibrant 13-inch display, and a sleek aluminum build, it promises impressive performance for everyday tasks and AI workloads. This eco-conscious device, running macOS Tahoe with Apple Intelligence, is available for pre-order now.

Apple has announced the MacBook Neo, its most affordable laptop to date, starting at Rs 69,900 in India. The Neo is powered by the A18 Pro chip, the same silicon found in the iPhone 16 Pro, and features a 13-inch Liquid Retina display with 500 nits brightness and support for 1 billion colors.

At 1.23 kgs, the MacBook Neo is lighter than it sounds, and the aluminum build keeps it feeling premium despite the lower price tag. Two USB-C ports, Wi-Fi 6E, Bluetooth 6, a headphone jack, a 1080p FaceTime camera, and dual side-firing speakers with Spatial Audio round out the hardware. Battery life is rated at up to 16 hours. On the sustainability front, Apple says the MacBook Neo is its lowest-carbon Mac yet, made with 60% recycled content including 90% recycled aluminum.

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