From Siliguri and Durgapur to Asansol and other emerging urban centres, buyers in Tier 2 and Tier 3 cities are increasingly setting their sights on premium wheels. Dhanteras has traditionally been a big-ticket buying occasion, but this year, buyers in Bengal have moved beyond precious metals and gemstones and invested in luxury wheels. But the state’s luxury car story is not confined to Kolkata alone.
Top selling models in Bengal · Range Rover sport · BMW i7 · MG M9 · Mercedes-Benz Maybach GLS 600’ Pop up: 38 is the average age of Bengal’s new luxury car buyers You use AI every day.
Manufacturers are strengthening their presence across emerging markets; customers are increasingly able to explore and purchase luxury cars without having to depend entirely on Kolkata’s dealership ecosystem,” says Ayush Rana, a from a dealership in Durgapur. Leasing and buyback options by the automobile companies, meanwhile, are appealing to customers who want to experience luxury ownership without committing to a conventional purchase,” says Pritam Saha from an automobile dealership in Haldia. In Bengal’s smaller cities, growing business opportunities and greater exposure to global lifestyles though social media are giving this new generation of buyers more reasons to turn their luxury car dreams into reality,” says Ayush Rana.
Tier II & III population drive sales, dealerships take luxury closer to home An expanding dealership and service network is playing an important role in taking luxury car brands beyond Kolkata. “Greater access to showrooms, test drives, sales consultations, maintenance facilities and after-sales support is helping address one of the biggest concerns among buyers in smaller towns like Durgapur, Murshidabad and Siliguri – the convenience of owning and servicing a premium vehicle. Premium wheels, pocket-friendly deals The rising appetite for luxury cars is also being supported by changing ownership models and more accessible financing options. “Customised loan schemes, EMIs, longer repayment tenures and corporate leasing programmes are helping buyers manage the high upfront cost of premium vehicles. Join conversation Share your thoughts in the comments Be respectful · TOI community guidelines A new breed of luxury buyers takes the wheel The luxury car club is getting younger and more diverse. a new set of buyers — young entrepreneurs, teens and working professionals, are increasingly making their way into the premium segment While established business families and high-net-worth individuals continue to drive demand in Kolkata. “For some, it is their first tryst with luxury wheels; for others, it is about trading up to a more aspirational badge. “There is a growing interest among younger buyers who see luxury cars as both a lifestyle choice and a marker of success. Some are first-time luxury car owners, while others are upgrading from one premium segment to another. We are also seeing parents buying luxury SUVs for their teenage children, with the vehicle often becoming a status symbol,” added Prateek Agarwal, a dealer in Kolkata. Now get your AI Quotient. Take the AIQ test Get the latest Lifestyle News and more. Download the TOI app.