In 2023, a song titled “Heart on My Sleeve,” featuring a fake collaboration between Drake and The Weeknd, went viral, raising significant concerns within the music industry. Created using generative AI, the track quickly garnered millions of streams before its origins were verified.
This incident highlighted the music industry’s vulnerability to synthetic content, prompting a concerted effort to develop detection systems. In response, music companies and technology platforms are now collaborating to create tools designed to identify AI-generated material throughout the entire process, from initial training to upload and distribution.
Deezer says 20% of daily uploads are now identified as fully AI-generated.
“We’re not against AI at all,” said Deezer’s Chief Innovation Officer Aurélien Hérault. Rather than focusing on takedowns, companies are shifting toward tracking and licensing. Platforms like YouTube and Deezer are flagging AI-generated audio during upload and adjusting how it appears in search or recommendations. “But a lot of this content is being used in bad faith — not for creation, but to exploit the platform. Acer Swift Neo AI Laptop: Features That Make It Future-Ready!