According to CyberMedia Research (CMR)’s latest CMR India Mobile Handset Market Review Report for Q2 2026, India’s smartphone market continued to face demand challenges in the second quarter of 2026, declining 10% year-on-year (YoY).
The Super Premium segment’s 72% YoY growth points to financing structures — zero-cost EMI, trade-in offers, and consumer credit — becoming the deciding factor in premium upgrades, not just AI features or camera hardware. the 4G feature phone segment declined 43% YoY While the 2G feature phone segment grew 5% YoY. Itel led the 2G segment with a 38% share, followed by Lava (30%) and HMD (20%). Vivo held the top spot with an 18.1% market share, despite a 15% YoY decline in shipments. Samsung followed closely with a 17.9% share. The Galaxy A07 led shipments in the value-for-money segment, while the Galaxy S26 Ultra accounted for 9% of shipments — reflecting Samsung’s simultaneous strength across both value and premium tiers. OPPO secured third position with a 13.1% share, despite a 12% YoY decline in shipments. The A series and K series collectively contributed 57% of shipments, with momentum concentrated in the ₹15,000–₹20,000 and above segments. Xiaomi (including POCO) held a 12.6% share, recording the smallest YoY decline among the top five brands at 2%. Apple captured 8% market share. The iPhone 16 series contributed 50% of shipments, while the iPhone 17 series already accounted for 35%, indicating a fast-maturing upgrade cycle sustained by strong premium demand.
The V70 was the leading contributor, reflecting Vivo’s continued strength across the value-for-money and premium segments. The Redmi A7 Pro 5G led shipments.
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