Apple has confirmed September 9 for its annual iPhone launch, and the invite sent out on Wednesday uses the tagline “Surprise and shine. The keynote starts at 10am Pacific, which is 10.30pm IST, and will stream from the Steve Jobs Theater at Apple Park via Apple’s site, YouTube and the Apple TV app.
The foldable iPhone is the biggest launch expected on the day
Leaks point to a 7.8-inch inner display that opens like a book and a roughly 5.3-inch cover screen, with the A20 Pro chip and 12GB of memory. He expects pricing to start above $2,000, roughly Rs 1.8 lakh before Indian duties, so the local figure would likely be higher. Apple Watch Series 12 is expected to be a light update, with talk of a health sensor tied to a fluoroelastomer band, while the Apple Watch Ultra 4 may get a redesign. AirPods 5 look likely, in ANC and non-ANC versions. The camera-equipped AirPods that leaked in a macOS Tahoe release candidate are still reported as a 2027 product.
Bloomberg’s Mark Gurman, who says he has spoken to people who have used the phone, reports that the hinge and the way it fits in a pocket both impressed them, and that it works well as a camera viewfinder. The device drawing the most attention is Apple’s first foldable, which most reports expect to be called iPhone Ultra.
The iPhone 18 Pro upgrade sounds modest, the price rise may not be
The iPhone 18 Pro and 18 Pro Max are widely tipped as a spec-bump year. With memory costs climbing, Samsung and Google have each raised phone prices by about $100, and Gurman expects Apple to follow, which would put the iPhone 18 Pro near $1,199. Reports point to a 2nm A20 Pro with packaging changes meant to help thermals, Apple’s own C2 modem, a slightly larger camera bump and a dark cherry finish. A variable-aperture rear camera is rumoured to be a Pro Max exclusive, and under-display Face ID has been floated without much backing. Pricing is the bigger question. Other estimates run steeper.

