Apple has confirmed that its next major product launch will take place on September 9, 2026. The event will be held at the Steve Jobs Theater within the Apple Park campus, starting at 10:30 PM IST. The media invitation features the tagline “Surprise and shine,” hinting at exciting announcements. Global audiences can tune in via a digital livestream available on apple.com and through the Apple TV app.
iPhone 18 Pro Max to Feature Mechanical Aperture; Base Model Delayed
Apple is expected to introduce a mechanical aperture feature in the iPhone 18 Pro Max, according to industry insider Mark Gurman. Additionally, a new color option called Sky Blue may be available for this model.
In a notable shift, the standard base-model iPhone 18 will not be revealed during Apple’s September presentation. Reports indicate that its launch has been postponed until next year.
Formerly serving as Apple’s hardware engineering chief, Ternus is scheduled to assume the top role on September 1, succeeding long-time CEO Tim Cook. The September showcase represents a major milestone for executive leadership at Apple. The presentation will serve as the first official public event led by John Ternus as CEO.