Travis Kelce (Getty Images)
In October 2025, the Kansas City Chiefs star’s connection to Garage Beer took an unexpected turn toward Hollywood. This story was first reported on October 31, 2025, making it last year’s news rather than a current development. At the time, Garage Beer was enjoying a major surge after Travis and Jason Kelce became investors and public faces of the brand in 2024.
The attention grew even more when Jason appeared alongside former Philadelphia Eagles lineman Beau Allen in “Thermal Buzz,” a short promotional film connected to the Predator: Badlands universe. Travis Kelce has been building a life beyond the NFL, and his latest business move showed just how far that reach had grown. A new Predator-themed project featuring his brother Jason Kelce helped put the fast-growing beer brand in the spotlight while adding another layer to Travis’ expanding entertainment and business portfolio. The project leaned into the brothers’ familiar humor and sports personalities while giving Garage Beer an unusual pop-culture platform.
The company had seen its volume climb by more than 400% since the Kelces took stakes, according to the report. Durational Capital’s investment also reportedly pushed the company’s valuation to about $200 million, while projected annual revenue had risen to between $60 million and $70 million. The brothers later signed a reported three-year deal with Amazon’s Wondery worth more than $100 million, further establishing their influence in sports media. He co-owns 1587 Prime, a Kansas City steakhouse with Chiefs quarterback Patrick Mahomes, and has held equity connected to Six Flags.
The Hollywood crossover involving Garage Beer was therefore more than a promotional stunt. The opening line from Jason immediately set the tone: “Garage Beer saved my life. The reference to classic 1980s action movies was more than a joke. It gave the campaign a personality that felt closely aligned with the Kelce brothers, who have built much of their public appeal around their relaxed, humorous approach. And the timing was significant for Garage Beer. For Travis, the partnership highlighted a bigger trend. He was no longer simply attaching his name to brands. He was becoming part of the business story itself. The Garage Beer investment fits neatly into the broader business strategy Travis has developed alongside his NFL career. His biggest media success has been New Heights, the podcast he hosts with Jason. What started as a sibling conversation has grown into a major entertainment platform, attracting high-profile guests and reaching audiences far beyond football. Travis has also moved into traditional business ventures. Join conversation Share your thoughts in the comments Be respectful · TOI community guidelines What makes his approach particularly interesting is the variety. Football remains the foundation of Travis Kelce’s fame, but his investments increasingly connect sports, entertainment, food, media and consumer brands. It reflected how the Kelce name had become a business asset capable of moving between different worlds. For an athlete still competing at the highest level, that is a striking position to reach. Travis Kelce was building the next chapter of his career while his NFL story was still being written. Get the latest Sports News and Live updates. Download the TOI app.