For Kelce, the Six Flags investment also adds another chapter to his expanding business career

Travis Kelce (Getty Images)

Because cedar Point has long been closely associated with Cleveland culture, theme Park Insider editor Robert Niles said the connection made sense.

“I don’t know a single person from Cleveland that doesn’t love Cedar Point,” said Robert Niles, editor of Theme Park Insider. “A lot of people in the industry will acknowledge that Six Flags is a mess right now,” Niles said. “So, no surprise to me at all that a guy from Cleveland would want to be associated with any effort to make Cedar Point an even better place than it already is. “The merger of Six Flags and Cedar Fair has not delivered the benefits that people were hoping for. The headwinds that these parks have been fighting have just been too strong for them. Those two companies had to borrow a lot of money to get through the pandemic, and the shrinking buying power of the middle class has really hurt their core market. ”

Beyond football, he has invested in Formula 1’s Alpine team and built commercial partnerships with brands including American Eagle, Subway and State Farm. For Kelce, the Six Flags investment also adds another chapter to his expanding business career. His growing profile, helped further by his relationship with Taylor Swift, has made him an increasingly recognizable figure beyond the NFL. Now, with Six Flags, Kelce is putting his name behind a business tied to a passion that started much closer to home.