(Image Credits: Instagram)
Already boasting an impressive international resume, Priyanka Chopra Jonas adds another feather in her cap with her appointment as the Karl Lagerfeld Prize Ambassador for 2026. The actor, producer, and fashion icon is set to play a key role at one of the most prestigious platforms recognised for incubating creative talents in the fashion field. This appointment is particularly significant since Priyana’s fashion evolution involves a transition from Bollywood style to being the face of international luxury brands across the globe. From attending Met Gala events to being part of fashion shows and luxury campaigns, she has successfully carved her own way to define her visual identity.
The LVMH Prize for Young Fashion Designers was established back in 2013 to support the rising stars in the fashion world, and one of the prizes under the label is the Karl Lagerfeld Prize. She is set to present the Karl Lagerfeld Prize for First Runner-Up, which carries a prize of €200,000, i.e., Rs 2.19 crore.
The ambassador for the LVMH Prize ceremony in Paris on Friday will be part of the noble list of presenters, including Dior ambassador Jennifer Lawrence and Urassaya “Yaya” Sperbund, who is the face of Louis Vuitton, whereas the ceremony will take place at the Fondation Louis Vuitton, Paris. The LVMH Prize ceremony is held every year by luxury goods group LVMH to celebrate and help young fashion designers across the globe. It is the place where the young designers get recognised, supported, and promoted in the industry that puts extreme pressure on the participants. This is what makes the role of Priyanka as an ambassador so interesting, as it connects a well-established celebrity with the designers who are responsible for the future of fashion.