During her recent visit to Bengaluru, Akasa opened up about the changing music industry

During her recent visit to Bengaluru, Akasa opened up about the changing music industry

​From the movie ‘Jackpot’, the music to this song was given by Mika Singh. Akasa Singh’s song is a musical masterpiece that effortlessly blends genres and showcases her exceptional vocal prowess.

“I’ve been coming here since 2011. Because of social media, “Over the last few years, there has been a huge shift.

The bar has definitely been raised, but I don’t think every singer is expected to dance on stage,” she says. You can build something independently,” she says. Also, the fact that I have to be a content creator along with being a singer can be frustrating,” she says. Akasa says Bengaluru is far from a new destination for her. I have always spoken about how unfair it is that Bengaluru is blessed with such good weather literally all around the year,” she says with a laugh. Traffic complaints aside, the singer says she has always enjoyed her visits. The last time I was here, I actually went out to eat in my gig outfit at one of those famous places where you stand and eat idli-dosa,” she says.

With recent hits such as Jab Talak and Panwadi adding to her growing popularity, Akasa Singh is enjoying an exciting phase in her musical journey. From delivering high-energy stage performances to maintaining visibility on social media, expectations for singers are changing rapidly. During her recent visit to Bengaluru, Akasa opened up about the changing music industry, the pressure to stay relevant and why she remains firmly sceptical about AI taking over music. Excerpts: Akasa belongs to a generation of singers who do much more than simply walk on stage and sing. Her shows involve movement, energy and performance. But she does not believe every singer needs to follow the same template. “Sunidhi Chauhan has been one of my idols. She and many other artistes have been doing these kinds of performances for years. This isn’t really something new. She believes every performer can create their own identity on stage. For Akasa, the higher expectations are a welcome challenge. “It’s good pressure. Why shouldn’t India have its own Sabrina Carpenters or Taylor Swifts? We are capable of it,” she asserts. She does feel, though, that the production ecosystem needs to catch up. “People also need to understand how much money it takes to put up that kind of show. But the freedom comes with its own pressures. “I’ve heard that even singers are sometimes preferred based on how many followers they have. That is sad. At the same time, she acknowledges that audiences are now consuming music and performances from across the world. “Young audiences are watching K-pop, Korean music and artistes who sing, dance, dress up and create a whole world around their music. Obviously, their standards will go up,” she adds. “I love the weather and I love the food.

But for the singer, having a chartbuster is only one part of what it means to be an artiste today. Many artistes have to put their own money in just to show someone what their vision can look like. ” The singer admits that being an artiste today also means being visible online. Today, you don’t necessarily have to go knocking on music directors’ doors or depend only on labels or reality shows.

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