Prayagraj entrepreneurs gain access to a vast market via UP ITS 4.0
Prayagraj : Entrepreneurs and food businesses from the city generated sales worth over Rs 8 lakh and attracted nearly three lakh visitors during the five-day UP International Trade Show (ITS) 4.0, with several exhibitors also securing domestic and international business leads. ODOP products from Prayagraj received considerable market attention at UP ITS 2026. Representing the company, Amit Yadav said packaged samosas worth Rs 40,000 were sold during the event.
Shyam Dairy sales manager Santosh Tripathi said the trade show proved valuable for enhancing the brand visibility of the company’s products. Among them were packaged samosas by Munda Snacks, a Balua Ghat-based enterprise. More importantly, the business established links with e-commerce platforms Flipkart and Walmart, potentially paving the way for online sales and wider market access.
Her stall attracted more than 1.25 lakh visitors. Its representative, Anwar Azam, said the stall recorded a footfall of over 10,000 visitors and secured a B2B business offer from a buyer in Cameroon . The company also achieved B2C sales exceeding Rs 1.5 lakh, an impressive figure for a small-ticket product such as perfume during its debut appearance at the event. Abhishek Kesharwani of Keshari Grih Udyog Loknath said his stall witnessed a footfall of over 1.5 lakh visitors and received encouraging responses in both the B2B and B2C segments.
Mili Mehrotra, who took part in the MSME category for the first time, described the experience as highly rewarding. Operating from her home in Kalindipuram, she creates garments featuring intricate hand-bead embroidery. In the B2B segment, she received business enquiries from Africa and Australia, with discussions on an MoU expected after final negotiations. Another first-time participant, Prayagraj-based perfume manufacturer Viffas Fragrance, also received a strong response. Since most of his products are sold online, the event helped strengthen his digital business outreach.