Image: Ethan Eriksen
When he could not find them, he decided in 2025 to create them himself. Ethan claimed the Wisconsin Young Entrepreneur of the Year title and a $5,000 prize, according to Junior Achievement of Wisconsin, which describes the award as a scholarship. Junior Achievement, whose volunteers have taught life skills to 340,000 Wisconsin students since 2021, exists to help young people plan their future.
Because the hard work on both the contest and the business had paid off, he told the TV station that the result brought a sense of relief,. Because work stops feeling like a chore when you love what you do, his message to anyone with a dream is straightforward, believe in yourself,. The local television station WEAU reported that he also won the Viewer’s Choice Award, effectively sweeping the competition.
Having started his first business while still in primary school, he said he had noticed a gap in the market and believed he could fill it. Ethan Eriksen has been skiing since the age of nine, so he knew exactly what he wanted from a pair of ski pants, genuine quality and a bold flame design. He worked with overseas clothing designers through several versions before settling on custom ski and winter recreation apparel that he describes as both functional and stylish. That effort became Shredrz Attire, a small brand built around his own passion for the slopes. His teacher, Ky Baumgard, who encouraged him to enter, called the presentation professional and polished, yet full of personality. Baumgard added that the achievement is a victory for the entire school district, with students and the wider community rallying behind him. Beyond the prize, Ethan’s approach to balance offers lessons for other young founders. He is a multi-sport athlete and a ski instructor, and he manages everything with a strict school-first rule. He credits careful time management and clear priorities, and he regularly turns to his mother for advice, calling her his biggest consultant. You use AI every day. Now get your AI Quotient. Take the AIQ test.
Months later, he stood before a panel of prominent business leaders in Milwaukee and won the state’s Young Entrepreneur of the Year title, taking home a $5,000 prize. Unable to find high-quality ski pants covered in flames, he made his own and launched Shredrz Attire. Most teenagers who cannot find the clothing they want simply give up and buy something else. Ethan Eriksen, a sixteen-year-old junior at Barron High School in Wisconsin, chose a different route. His story shows how a simple frustration, persistence, and a supportive community can turn a teenage idea into a genuine business.