Image: Getty/ Morehouse College
In 2021, Michael Jordan and Jordan Brand committed over $1 million to Morehouse College for scholarships and academic programming for students studying journalism and sports-related fields. The center officially opened on September 23, 2026, within the Journalism in Sports, Culture, and Social Justice department. Students were already using equipment purchased for it, and content produced with that equipment drew more than 1 million social-media views in August. Morehouse held a program launch and ribbon-cutting for the center on Wednesday, September 23, 2026. The center includes a modular production studio, editing bays and about $250,000 worth of equipment. Morehouse’s journalism and sports program dates to 2007, when filmmaker Spike Lee and the late ESPN columnist Ralph Wiley helped establish it. The college launched its journalism major in 2022, with a focus on sports, culture and social justice.
Morehouse also says training associated with the center contributed to a Maroon Tiger interview that won a regional student Emmy.
Mikki Harris, chair of the Journalism in Sports, Culture, and Social Justice department, said Jordan’s generosity made it possible to expand the curriculum and build the center as its practical complement. She called the center “the bridge between critical thinking and professional practice.” Five years later, it has taken physical form in the Morehouse Multimedia Center, a facility built to give students hands-on experience in digital storytelling, sports broadcasting, podcasting, filmmaking and emerging media. The college describes it as a hub for creative production and digital storytelling, where students can work on sports broadcasts, podcasts, films, digital stories and emerging media projects. Students work with industry equipment and receive instruction from working content creators. Faculty can also use the tools to digitise their research and share it beyond the classroom.
Students were using the equipment before the opening
Director Emani Saucier says more than 65 to 70 reservations saved students over $25,000 compared with local rental prices. Morehouse says content produced with equipment purchased for the center generated more than 1 million social-media views in August 2026. DuBois Bowman,” which won the Emmy in the interview and discussion category at the 2026 Southeast Regional Student Production Awards.
Reservations are due to open to the rest of campus soon.
The college also says the center’s training contributed to a Maroon Tiger interview, “State of the House: An Inside Look With Dr. F.
The center began with a soft launch last year, when it started renting equipment to students. The award was presented earlier this year, before the grand opening.