Thrifting is gaining popularity in India, with Google searches for “thrifting” reaching an all-time high over the past year. As stated in an official press release, searches for “how to thrift” rose 850%, while “thrift store near me” increased 600%, showing growing interest in second-hand shopping. People in cities including Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Kochi and Dehradun are searching for thrift stores. Guwahati and Jaipur have also seen breakout interest.
Learn more about a find with Google Lens: When something catches your eye in store, like a vintage clutch, snap a photo with Lens and ask about it. Try asking: “I want to gift this vintage bag. Suggest what to pair it with for a party look. Style your finds with Gemini Live: When you’re not sure how to wear a piece, share your camera with Gemini Live, show it the piece and talk it through. Gemini can suggest styling tips and what to pair it with.