UMA KADAM
“The plaintiff’s personality rights and publicity rights are protected by Article 19(1)(a) of the Constitution of India, that is, the right to freedom of speech and expression, as also by Article 21 of the Constitution of India, that is, the right to life and personal liberty, including the right to privacy and the right to human dignity, and her moral rights as a performer are separately protected under Section 38B of the Copyright Act. You Can Also Check: Gold Rate in Mumbai | Silver Rate in Mumbai | Bank Holidays in Mumbai | Public Holidays in Mumbai | Mumbai AQI | Weather in Mumbai | Petrol Price in Mumbai | Diesel Price in Mumbai | CNG Price in Mumbai | LPG Price in Mumbai Stay updated with the latest Mumbai news.
Thus, all these valuable rights of the plaintiff are violated and adversely affected by the impugned actions of the defendants,” the HC order said. Justice Madhav Jamdar observed in his order that her pleadings in her suit and contentions prima facie showed a violation of her personality and publicity rights through non-consensual AI-generated deepfakes and morphed content. She had filed a suit and sought protection against the unauthorised creation and dissemination of AI-generated, morphed and deepfake content using her identity. Download the TOI App.
Mumbai: The Bombay High Court on Thursday protected the personality rights of actor Samantha Ruth Prabhu , ordering major digital platforms like Google and Meta to take down AI deepfakes, derogatory material, and unauthorized content misusing her name, image, and voice.