Adani pre-puja preview
Sources in the group said Adani is working on a decade-long, year-round engagement plan rather than restricting its involvement to a three-day pre-festival event. Backed by a formal multi-year memorandum of understanding, the initiative positions the group not just as a commercial sponsor, but as an anchor investor in Bengal’s cultural economy,” said Adani Group adviser Sanjay Thade. By moving beyond short-term promotional activity, the group aims to create a new model for Durga Puja — one that extends the festival’s economic impact beyond idol immersion through sustained investment in artisans, heritage, tourism and Bengal’s global cultural profile. “Corporate participation in Durga Puja has long followed a familiar seasonal pattern: funding in exchange for branded pandal gates, banner placements and brief promotional slots on digital screens. Once Dashami passes, the visibility fades, the banners come down and the relationship remains dormant until the next festive season. The newly unveiled Adani Puja Preview marks a shift from this short-term sponsorship model. You Can Also Check: Gold Rate in Kolkata | Silver Rate in Kolkata | Bank Holidays in Kolkata | Public Holidays in Kolkata | Kolkata AQI | Weather in Kolkata | Petrol Price in Kolkata | Diesel Price in Kolkata | CNG Price in Kolkata | LPG Price in Kolkata