49ers wives Kristin Juszczyk and Claire Kittle give fans a behind-the-scenes look at NFL life before game night (Getty Images)
During an appearance on ABC’s Good Morning America on Monday, October 19, they discussed the project and what it means to tell their own stories.
She has cute aggression with me,” Kristin said. Kristin Juszczyk and Claire Kittle are giving San Francisco 49ers fans a closer look at the lives behind the team’s biggest names. The longtime friends, married to fullback Kyle Juszczyk and tight end George Kittle, are sharing their experiences through their YouTube series, Wife’d Up, Mic’d Up. From game-day routines to emotional moments in the stands, the series covers a side of NFL life that rarely makes the broadcast. NFL coverage tends to follow players from warm-ups through the final whistle. Kristin and Claire’s series looks at what happens around those moments, including travel, preparations, time with friends and the nerves that come with watching a loved one play a physically demanding sport. Their connection is a big part of the appeal. They have spent years dealing with the same schedule, sharing the excitement of wins and coping with the uncertainty that comes with an NFL season. Their show draws on that familiarity rather than trying to create drama for the cameras. “When Claire gets happy, I get abused. Kristin has developed a business from a creative interest that first gained attention through her custom game-day outfits. She began reworking football merchandise into distinctive designs, turning standard team apparel into fashion pieces. Her work eventually caught the attention of high-profile names, including Taylor Swift and Simone Biles. Claire has carved out her own place through game-day fashion and lifestyle content. She shares parts of her life with George while building an audience interested in the realities of supporting an NFL player. Her work and Kristin’s are different, but their shared experiences have given them a natural foundation for a joint project. Fans will tune in to watch Kyle and George compete. Kristin and Claire, however, are showing that following an NFL team can mean more than tracking scores and player performances. Their series brings the relationships, personal ambitions and difficult moments surrounding the game into view, with both women telling the story in their own voices.