Meta CEO Mark Zuckerberg
Speaking during the earning call on October 1, Meta CEO Mark Zuckerberg said that the company is already working on monetizing the agent, adding that he expects Muse to generate more revenue per user than its existing platforms – Facebook and Instagram. Zuckerberg revealed that despite being available only in the US and Canada, more than 10 million people have started using it since its rollout. Meta introduced its personal AI agent Muse in September and is becoming central to the company’s plan to start making money off its massive investment in AI.
“Now that Muse has clear product market fit, we are entering a new phase and a more operational phase that is focused on scaling it,” Zuckerberg said. “We expect to grow Muse to serve billions of people. Meta CFO Susan Li stated that the social media giant is is working with partners like Shopify and Walmart to develop a standard called the Personal Agent Protocol. It will define how consumers’ agents interact with a business’s agents securely.