PM Narendra Modi praises Shabari Naturals
Making a special mention of the brand, Modi said Shabari Naturals, developed by Shabari Tribal Finance and Development Corporation under the state’s tribal development department, has created wider market opportunities for traditional tribal products and skills. The initiative is promoting the ideas of Vocal for Local and Atmanirbhar Bharat while giving a new direction to tribal entrepreneurship,” PM said. Modi noted that the packaging is “not merely a wrapper of products but a reflection of tribal culture” and said the international Good Design Award has provided the initiative with a global platform. The packaging has received both India Design Mark and Japan’s prestigious Good Design Award, bringing international recognition to the brand, according to tribal development department officials. Tribal development minister Ashok Wooike said Prime Minister’s praise had provided national-level encouragement to efforts aimed at tribal empowerment. The Prime Minister’s mention is a matter of pride and motivation,” he said. Tribal development commissioner Leena Bansod said efforts are underway to expand global market access for products made by tribal communities and to take tribal culture to a wider audience.
“Shabari Naturals has provided a broad market for the traditional arts, skills and products of our tribal brethren through natural products. “Shabari Naturals is an initiative that showcases the rich traditions, art and skills of Maharashtra’s tribal communities to the world. Nashik : Prime Minister Narendra Modi on Sunday praised Maharashtra govt’s Shabari Naturals initiative during the 139th episode of Mann Ki Baat , saying its packaging serves as a showcase of tribal culture and has helped take indigenous art traditions to a global audience.