Instagram comes to Apple TV with Reels, longer videos and live shows: The wider industry impact

Instagram comes to Apple TV with Reels, longer videos and live shows: The wider industry impact

Instagram comes to Apple TV with Reels, longer videos and live shows

The app requires tvOS 26.0 or later to run on Apple TV. The release follows Instagram’s dedicated iPad app, which launched in September 2025 after years of requests for an interface designed specifically for Apple’s tablets.

Instagram says the TV app is designed to make watching videos a shared experience for friends and family. Meta-owned Instagram is now available on Apple TV, allowing users to watch Reels, longer videos and live shows on their television for the first time. The app lets viewers watch videos from their favourite creators, discover new content and resume watching across devices. The launch expands Instagram’s video experience beyond smartphones and tablets, giving users another way to watch content on a larger screen. The Apple TV launch adds another option for users who want to watch this content on their televisions.

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