Dhanteras
Traders attributed the increase in turnover primarily to higher handset prices rather than a rise in demand. Lucknow: Mobile phone retailers in Lucknow reported higher sales value on Dhanteras on Friday, but the number of handsets sold remained almost unchanged from last year.
Neeraj Johar, president of the UP Mobile Association and senior vice-president of LTA, said mobile phone sales in Uttar Pradesh were estimated at Rs 200 crore, up from around Rs 150 crore last year. In Lucknow, market turnover was estimated at Rs 70 crore, compared to Rs 50 crore a year ago. Mid-range smartphones priced between Rs 15,000 and Rs 35,000 remained the most popular among buyers.
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When they find comparable offers at retail outlets, many prefer buying from shops,” Johar said. Mandeep Singh, a mobile retailer, said demand for brands such as Motorola, Redmi and Nothing remained steady, while sales of premium smartphones declined this year. Cashback offers, exchange discounts and extended warranties attracted customers, though they did not translate into higher unit sales. “Customers check prices online before visiting stores. Download the TOI App.