(Anti-clockwise) Louis Vuitton gives its Monterey watch a new look as a belt-loop accessory; A colourful Royal Pop timepiece adds a playful touch to a classic handbag as a bag charm; and Chanel combines watchmaking and jewellery with its Coco Game secret necklace
This shows how the category can be reinterpreted without losing its connection to traditional watchmaking,” she says. Whether worn as a pendant, ring or bag accessory, they become a tactile expression of personal style rather than just timekeeping devices” – Richa Chopra, a luxury consumer behaviour expert “Look for distinctive silhouettes, dials, textures and finishes that complement your personal style. However, Richa Chopra, a luxury consumer behaviour expert, sees this as a fashion-led trend rather than a permanent change in how watches are worn. “Consumers are certainly becoming more experimental with how they style accessories, but I don’t think anything will replace the classic wristwatch. What is interesting, though, is how brands are responding to this appetite for experimentation. Experiment with placement: Style a watch over sleeves for a more unconventional approach. (as suggested by Niharika Jain, a fashion influencer) “For younger consumers, watches offer a renewed appreciation for analogue objects in an increasingly digital world. A watch should make a statement while feeling cohesive with your outfit. Above all, choose versatility and designs that reflect your personality rather than simply following a trend” – Niharika Jain, a fashion influencer
