LeBron james’ collaboration.(Image via Getty Images)
Mercedes-Maybach S 680 | Energieverbrauch kombiniert: 14,2‒13,2 l/100 km | CO₂-Emissionen kombiniert: 323‒300 g/km | CO₂-Klasse: G. Join conversation Share your thoughts in the comments Be respectful · TOI community guidelines The custom Mercedes-Maybach S-Class designed by LeBron James will be auctioned on November 20 and 21, 2026, during Rétromobile New York at the Javits Center.
For this, Mercedes Maybach is all set to break a few rules; the luxurious cars will not have the mandatory Maybach V12 badge and will be replaced by the four time NBA champion LeBron James’signature crown and “LJ” logo. But that’s not the only aspect that is surprising; as per reports, “Long Live the King” (“LLTK”) emblems are integrated into the headrest pillows and footboards while the birth dates of his three children Bronny, Bryce, and Zhuri are featured on the door sills. LeBron James , the former Los Angeles Lakers’ icon, might be a popular billionaire and one of the most talented athletes in the world but he has remained committed to helping the town which raised him, Akron. In the last two decades, LeBron James has raised millions to help the people of Akron as his recent collaboration with Mercedes Maybach is all set to raise more money for his foundation. Amid this, it seems Mercedes Maybach broke a few rules for the NBA icon. As per reports, LeBron James’ collaboration with Mercedes Maybach is resulting in two custom made vehicles. the second one will be auctioned off and the proceeds will directly benefit his foundation, the LeBron James Family Foundation While one will be for his personal use. Apart from that, the geographic coordinates of Akron, Ohio, are inscribed on the center console and discreetly throughout the cabin. As per reports, Mercedes Maybach has not ever approved so many customisations in their luxurious cars but for LeBron James, it seems sky is the limit. A few days ago, Mercedes Maybach made a social media post in collaboration with LeBron James. The post read as, “A one of one vision, created for a purpose far greater than the road. At Pebble Beach, the Mercedes-Maybach S-Class – inspired by @kingjames’ personal vehicle – takes centre stage ahead of its charity auction. The social media post added, “Crafted through the MANUFAKTUR Made to Measure programme, it brings exceptional individuality together with the mission of the @ljfamfoundation, helping create lasting opportunities for the next generation. The sale is being conducted by Gooding Christie’s, with all proceeds benefiting the LeBron James Family Foundation and its I PROMISE program in Akron, Ohio. Despite his billionaire status, LeBron James remains passionate about helping the people of Akron as he continues to make prestigious partnerships to help raise millions every year. Get the latest Sports News and Live updates. Download the TOI app.