Flipkart has unveiled its 2026 edition of the ‘Back to Campus’ sale, scheduled from May 22 to May 28. This event focuses on providing student-centric discounts on a range of technology products, including laptops, tablets, audio devices, smartwatches, and wearables. The initiative is designed to enhance accessibility to AI-enabled and digital-first tools for students gearing up for the upcoming academic year.
Recent launches such as the Apple MacBook Air M5, Samsung Galaxy Book6, Asus Vivobook 14 Core Ultra Series 3, Lenovo Legion Pro 5, and OnePlus Pad 4 are also part of the lineup. Benefits include: Extra discounts of up to ₹6,000 on select laptops No-cost EMI options starting at ₹200 per day for up to 24 months Exchange offers across major laptop brands Flipkart has launched a quirky ad campaign built on the insight of “upgrade your gadgets with great deals and go back to campus in style. Through ‘Back to Campus’ 2026, we are making high-performance, AI-enabled tools more accessible and affordable for students nationwide.
Pratik Shetty, VP – Marketing and Growth, added: “This blend of value and cultural nostalgia helped us cut through the noise and build genuine rapport with a younger audience.” The sale features discounts on leading brands including ASUS, Samsung, Lenovo, HP, Dell, Acer, Apple, OnePlus, Sony, JBL, boAt, Noise, and realme. Students can unlock additional savings by registering with a verified student ID on Flipkart Student’s Club. The campaign blends value-driven offers with cultural nostalgia, aiming to resonate with India’s student community.
Sujith Agashe, VP – Electronics at Flipkart, said: “In today’s AI-driven world, technology is the foundation for building future-ready skills.