The company will be launching the all new iPhone 18 series which is said to comprise iPhone 18 Pro and Pro Max. Along with this, Apple is also expected to debut its first-ever foldable smartphone likely to be called iPhone Ultra Alongside the iPhones, Apple is likely to announce the Apple Watch Series 12 and Ultra 4, a ceramic edition, and new health features. The AirPods 5 may debut with heart-rate tracking, while a new Apple Home Hub could expand Apple’s smart-home ecosystem.
Apple will host its iPhone 18 launch event, titled “Surprise and Shine”, on September 9, 2026 and this year’s keynote carries extra weight as it is the first major public moment for the company’s new CEO John Ternus. Also, this year’s event is also said to witness the launch of the first foldable iPhone.
Those interested can tune in and watch the iPhone 17 launch live from multiple platforms: * Apple’s official website (Apple.com) * Apple’s official YouTube channel The spotlight will be on the iPhone 18 Pro and Pro Max, expected to feature a mechanical variable aperture camera, the TSMC 2nm A20 Pro chip, improved battery life, and a new Sky Blue titanium finish. Apple is also set to unveil its first foldable iPhone Ultra, with a 7.8-inch book-style display, side Touch ID, and premium pricing around $2,500. Apple Watches and AirPods: Apple Watch Series 12 is expected to be a light update, with talk of a health sensor tied to a fluoroelastomer band, while the Apple Watch Ultra 4 may get a redesign. AirPods 5 look likely, in ANC and non-ANC versions. The camera-equipped AirPods that leaked in a macOS Tahoe release candidate are still reported as a 2027 product.