How Stephen Curry backed Unrivaled when it was still finding its feet before the women’s basketball league surged to a $650 million valuation(Getty Images)
Stephen Curry made his Unrivaled investment in March 2025, when the women’s 3-on-3 league was still in its early days. Unrivaled has grown into a major name in women’s basketball, and its latest funding round has pushed its valuation to $650 million. Because of its different approach to women’s basketball, particularly its focus on giving players a stake in what they helped build, curry joined a group of investors who backed the league.
More than a year later, the decision looks far bigger. The change did not happen overnight.
Why Stephen Curry backed Unrivaled and its player-first approach?
By August 2026, Unrivaled said its player equity pool had climbed to nearly $200 million. The league came from WNBA stars Breanna Stewart and Napheesa Collier, who launched Unrivaled with a simple idea: create a new professional basketball product while giving players a meaningful share in the business.
That part clearly caught Curry’s attention.“I am incredibly proud to be joining the Unrivaled family as the league continues to set a new standard for how women’s professional sports should operate,” Curry said in a statement sent to Unrivaled on March 12, 2025. And that model has grown considerably. Players also remained the league’s largest equity group. For Curry, the investment also connected with his wider interest in growing the game beyond the NBA . Instead of simply attaching his name to women’s basketball, he became part of the investor group helping Unrivaled build its own business.