Salesforce CEO Marc Benioff
Last month, Salesforce announced Claudeforce, which includes a plugin that allows customers to use Anthropic’s Claude with data stored in Salesforce. Benioff’s comments come as Salesforce continues to work with companies developing generative AI.
Eight years after Salesforce CEO Marc Benioff called Facebook “the new cigarettes”, he is raising a similar concern about the fast-growing AI industry, including companies behind tools such as ChatGPT and Claude. “I think that’s the way to lead the industry forward, to set an example, to say that everyone can always be better,” Amodei said. During the company’s annual summit, Marc Benioff has warned that the technology could repeat some of the problems created by social media if companies do not take responsibility for its wider impact. His comments come as the debate around AI safety, ChatGPT, Claude and responsible AI development grows. Last week, Anthropic CEO Dario Amodei called for frontier AI labs to slow the pace of development so safety measures can keep up.
Anthropic CEO Dario Amodei also appeared on stage during Benioff’s Dreamforce keynote on Tuesday.

