Billie Eilish at 2019 Pukkelpop Music Festival which takes place in Kiewit, Hasselt, Belgium. Image credits: Wikimedia Commons
The tour also marked a milestone in Atlanta, where the show at State Farm Arena became the first concert at that venue to achieve zero waste status.
The figures were compiled by REVERB , the nonprofit that has partnered with Eilish on tour sustainability since 2019, in its Happier Than Ever World Tour Impact Report. The fans’ efforts resulted in 117,000+ single-use plastic bottles being saved, more than $990,000 generated for non-profits and climate projects, and 8.8 million gallons of water saved through plant-based meals for the artists and crew. The organization also credits the tour with offsetting 15,000+ tonnes of CO2e through climate projects. When setting sustainability targets for the Hit Me Hard and Soft Tour, which opened on September 29, 2024, in Quebec City, Eilish’s management team used these Happier Than Ever statistics as benchmarks for the new tour to match or exceed, according to Universal Music Canada. The outcomes of the Happier Than Ever tour have since been used frequently as an example of what sustainable touring looks like, including by Eilish’s team in their sustainability strategy for the 2024 tour, Hit Me Hard and Soft, two years later. Whether or not it matched the 2022 results, the earlier tour remains one of the most detailed reports on the environmental impact of a major concert tour.
That tour again involved REVERB, Support+Feed and Live Nation, with fans encouraged to bring reusable bottles, choose vegan meals and use public transportation where possible.