Atika Agarwal
What started as a home bakery in 2013 has grown into a baking facility known for preservative-free, eggless products made with pure butter and natural ingredients.
“The one thing I always knew with complete certainty was how to cook — and how deeply I enjoyed feeding people,” Agarwal says. flourless cookies and naturally sweetened offerings, Agarwal says she has never been interested in fusion simply for novelty While Atika experiments with products such as millet brownies. “We believe food should be simple, straightforward and easy to understand — there should be delight, but no confusion on the palate,” she says. “A recipe can be copied; the intent behind it cannot,” she says.
For Atika Agarwal, founder of a Jaipur-based artisan bakery, the journey into business began not with a commercial plan but with a love for cooking and feeding people. “Seeing someone relish something from HowSweet, gave me an incomparable sense of joy. In an increasingly crowded market driven by social media and fast-changing food trends, Agarwal believes authenticity is harder to replicate than a recipe.