He owns a $300 million, 387-foot superyacht named Launchpad, and has a growing collection of jewellery but the thing people talk about most is how Zuckerberg has turned into a genuine luxury watch enthusiast. Recently, the Meta CEO was speaking about the company’s autonomous AI system Muse, and people noticed the Facebook founder sporting a $225,000 De Bethune DB28xs Kind of Blue Tourbillon. In recent years, though, he has emerged as one of the more stylish figures in the tech world. For him, the striking design of the wrist watch carries deep personal history: blue is the single shade he perceives with total clarity.
Mark Zuckerberg has historically steered clear of conventional ultra-wealth aesthetics, sticking to muted colour t-shirts as his signature look.
The Influence of Zuckerberg’s Colour Vision on Meta’s Branding
Mark Zuckerberg’s red-green color blindness has significantly influenced the visual identity of his companies, Facebook and Meta. Both brands prominently feature blue in their logos, a choice rooted in Zuckerberg’s personal experience with color perception. In a 2010 interview with The New Yorker, he stated, “Blue is the richest color for me; I can see all of blue.” This preference has shaped the foundational color palette of Facebook since its inception, illustrating how personal traits can impact corporate branding strategies.