Varanasi: From the intricate craftsmanship of Banarasi silk and pink meenakari to wooden toys, traditional cuisine and contemporary products, Kashi ’s rich heritage and modern entrepreneurial spirit will converge at the fourth edition of the UP International Trade Show, scheduled from Sept 25 to 29 at the India Expo Centre and Mart in Greater Noida.
Varanasi Entrepreneurs to Showcase Products at Upcoming Exhibition
A total of 45 entrepreneurs from Varanasi have confirmed their participation in an upcoming exhibition aimed at promoting the region’s unique products. The event will highlight signature items such as Banarasi silk, wooden toys, pink meenakari, and soft stone jali work. Additionally, it will feature modern products developed by local micro, small, and medium enterprises (MSMEs) and emerging entrepreneurs targeting both domestic and international markets.
Abhishek Priyadarshi, Deputy Commissioner of the District Industries Promotion and Entrepreneurship Development Centre, noted that the entrepreneurs represent various initiatives, including One District One Product (ODOP), micro enterprises, GI-tagged products, and new and established exporters. The exhibition will also incorporate elements from One District One Cuisine (ODOC) and the Mukhyamantri Yuva Yojana, further showcasing the region’s diverse entrepreneurial landscape.
Of the 45 registered entrepreneurs from Varanasi, 15 are from ODOP, seven are MSMEs, seven are new exporters, one is an established exporter, 10 represent GI products, four are from ODOC and one is from the CM Yuva Yojana. You Can Also Check: Gold Rate in Varanasi | Silver Rate in Varanasi | Bank Holidays in Varanasi | Public Holidays in Varanasi | Varanasi AQI | Weather in Varanasi | Petrol Price in Varanasi | Diesel Price in Varanasi | CNG Price in Varanasi | LPG Price in Varanasi Stay updated with the latest Varanasi news.
He said the trade show would showcase Kashi’s diverse identity through its cuisine, clothing, home decor, traditional attire and daily-use products. The UP International Trade Show aims to take locally manufactured products to larger markets while opening up new business opportunities for entrepreneurs and artisans, according to officials. Officials said these products are witnessing growing demand in international markets. Entrepreneurs participating in the event said such platforms provide traditional crafts with an opportunity to reach wider audiences. National Award-winning artisans associated with GI and ODOP pink meenakari, including Kunj Bihari, and Amrita Singh, an entrepreneur associated with Varanasi’s wooden lacquerware and wooden toy industry, said the trade show would provide artisans engaged in traditional crafts access to a larger market. Aditi Singh, director of Shri Vidhi Organic Products, which manufactures natural wellness products related to women’s health and is a beneficiary of the CM Yuva Yojana, said the event would help entrepreneurs take their products to international markets. Rajesh Bhatia, president of the Small Industries Association, Varanasi, said the Uttar Pradesh International Trade Show had emerged as an important platform for MSMEs and handicrafts from Purvanchal and across the state. He said it connects local businesses with national and global buyers while promoting technological and industrial expansion.
Alongside handicrafts and Banarasi silk sarees, visitors will also get to taste ODOC products such as launglata, tirangi barfi and Banarasi paan. The platform will bring Kashi’s traditional art and craft alongside its emerging entrepreneurial ecosystem, allowing buyers to explore a wide range of products under one roof. The exhibition will also feature natural wellness products, container bags, multifilament yarn and other goods used in transportation and packaging. Download the TOI App.