The brothers joined the Ohio-based company in June 2024, taking significant ownership rather than simply signing up as celebrity promoters. Travis Kelce and Jason Kelce’s Garage Beer investment marked another step in their growing business journey beyond football. Their decision came from a genuine interest in the product and its potential, while their involvement soon helped the brand attract attention well beyond its original market.
Andy Sauer purchased Garage Beer from Braxton Brewing Co. in 2021 and relaunched it with a revised recipe and packaging in January 2023.
“It’s an Ohio brand,” Travis said. “They’re by far the largest investors,” Garage Beer CEO Andy Sauer said. “We are light beer drinkers,” Jason said in a statement. “The brand fits my lifestyle, and having a few beers is a great excuse to get the neighbors together.”
The Kelce brothers saw an opportunity to build something outside their NFL careers. Their investment also had a personal connection, particularly for Travis, who grew up in Cleveland and wanted to support a business with Ohio roots. “And I always like to give back to my roots.
The company’s progress had started before the NFL stars became investors.