YouTube Shopping is enhancing its merchant ecosystem in India by integrating major retailers, including Amazon, AJIO, Meesho, Snapdeal, and Tata CLiQ. This expansion aims to streamline product discovery and creator monetization through new AI-powered tools, particularly in anticipation of the upcoming festive shopping season.
More than 50 per cent of eligible Indian creators are now enrolled in the programme, with enrolment growing 200 per cent year-on-year. These creators have tagged more than 19 million videos, according to the company.
The company said the expansion will give consumers and creators access to a wider range of products across value marketplaces, major retailers and specialised beauty brands. YouTube on Thursday announced the expansion of its YouTube Shopping affiliate programme in India, adding the new partners to existing retailers including Flipkart, Myntra, Nykaa, Purplle, Shopsy and Tira.
Alongside the merchant expansion, YouTube is introducing new AI tools for viewers, creators and brands. Its Ask YouTube for Shopping feature will allow viewers to ask questions and follow up on products directly on a video’s watch page, including through voice commands while watching on TV.