Vzy has introduced Linear TV Streaming (LTS), marking a significant: The wider industry impact

Vzy has introduced Linear TV Streaming (LTS), marking a significant: The wider industry impact

Vzy has introduced Linear TV Streaming (LTS), marking a significant advancement in India’s entertainment landscape. This platform integrates over 200 live television channels, more than 29 OTT services, and free content into a single application. The initiative aims to streamline entertainment consumption for Indian households by combining traditional television viewing with digital streaming into one cohesive user experience.

Kevin Vaz, CEO of Entertainment at JioStar, said: “Audiences no longer want to be constrained by a single screen. Gaurav Banerjee, CEO of Sony Pictures Networks India, added: “Vzy’s integrated proposition brings greater choice and convenience to the connected-TV experience, while helping the enduring appeal of television content reach viewers in new ways.” * Linear TV plans start at ₹179 for access to 200+ live channels. * OTT plans start at ₹199 for 29+ platforms. * Combined TV + OTT bundles will be introduced soon, further simplifying access. With LTS, Vzy brings together leading broadcast networks including JioStar, Sony Pictures Networks India, Warner Bros Discovery India, and Zee Entertainment, offering national and regional content across languages and genres. The platform allows users to move fluidly between live TV, on-demand OTT shows, and free content — all accessible with one login. The app is designed to respect familiar TV behaviors like an electronic programme guide (EPG), channel numbers, and remote-style navigation, while also offering the intuitive on-demand experience OTT users expect. This hybrid approach reflects how Indian households consume content: parents may prefer live news, children may stream OTT series, and others may watch soaps — all within one platform. With Vzy, we are excited to expand the footprint of our diverse content offering while reimagining how television can reach audiences in a truly screen-agnostic world. You use AI every day. Now get your AI Quotient. Take the AIQ test.

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