Mangaluru : The Mangaluru City Corporation (MCC) has developed new software to improve advertisement and hoarding management. One of its key features is centralised management, enabling the civic body to manage all advertisement and hoarding details on a single digital platform. The online system will simplify application, approval, renewal and payment processes. It is expected to streamline monitoring of advertisements and hoardings while making the system more transparent and convenient for applicants and MCC officials.
MCC commissioner, who has sent a proposal to the urban development department, said the advertisement and hoarding management system offers several benefits. The system will also improve revenue collection by automating fee calculations and ensuring timely collection, he said. Through a centralised platform, the corporation can manage all advertisement and hoarding details digitally. It will simplify processes related to applications, approvals, renewals and payments.
The software is ready for implementation once the survey is completed,” the commissioner said. “The system will ensure transparency, reduce manual work and minimise paperwork. It will improve accountability and streamline MCC operations. Tracking the exact GPS location of each hoarding, including latitude and longitude coordinates, will be another advantage.