Ayesha and Stephen Curry. Image via: Sweet July Cafe
Alongside his work with the Golden State Warriors, he has developed a growing presence in entertainment and media through Unanimous Media, the company he founded with Erick Peyton in 2018. What started as a lifestyle magazine in 2019 grew into a broader company with a storefront, production and publishing operations, food offerings and skincare. By 2025, the Oakland-based business was using customer feedback to guide new product development, including an expansion into lip-care products. In 2024, Inc. described Sweet July as a lifestyle, skincare, culinary, editorial and content production company. In 2025, Ayesha explained that customer feedback had become a major part of Sweet July’s product strategy. The Golden State Warriors left Oakland for San Francisco after the 2018-19 season, but the Currys stayed connected to the city. In 2019, they launched Eat.
Because ayesha has developed a media career of her own, that shared space matters. Because it exists alongside Stephen’s fame rather than simply beneath it, ayesha’s business story is important. Stephen Curry built his name by changing the way basketball is played. Ayesha Curry built hers by turning her love for food, design and culture into a growing business world. Yet the story of the Currys goes beyond their individual success. Together, they have created businesses, produced entertainment and built a philanthropic organisation with a clear focus on Oakland. Even after the Golden State Warriors moved across the Bay, the couple continued investing in the community where they built their adult lives and started their family. Their journey shows how two very different careers can connect through a shared purpose. Stephen Curry’s career has never been limited to what happens during an NBA game. Unanimous Media has worked across film, television, publishing and podcasts. Its projects have included documentaries, scripted television and children’s content, while Stephen has taken producer and executive producer roles across several productions. Ayesha has also worked with the company, serving as an executive producer on About Last Night , a celebrity couples game show created through a partnership between Unanimous Media, Fremantle and Sweet July. Her professional journey began with cooking and content creation before expanding into books, television, restaurants and entrepreneurship. Her Sweet July brand has become one of the clearest examples of that evolution. She has built a professional identity around her own interests, ideas and heritage. Ayesha’s approach to business has been closely tied to authenticity. She has used food, family and her Jamaican heritage as foundations for Sweet July, while allowing the company to expand into new categories. Ayesha explained that she sees herself as the person behind the big creative ideas while relying on her team to help turn those ideas into workable businesses. That approach has continued as the company has grown. Rather than simply deciding what she wanted to launch, she began asking customers what they wanted to see next. The result is a brand that keeps moving without abandoning its original identity. Sweet July’s connection to Oakland also gives Ayesha’s business story another layer. The brand has promoted products from Black-owned and founded small businesses, creating space for other entrepreneurs alongside its own products. Meanwhile, Stephen’s business interests have expanded in a different direction. His media company has built a catalogue covering sports, entertainment and storytelling, including projects connected to issues that matter to the Curry family. One example is SENTENCED , a documentary about childhood illiteracy. Stephen served as a producer and narrator, while Ayesha was also a producer. The project connected their entertainment work with a subject that would become central to their philanthropic efforts. The biggest link between Stephen and Ayesha’s careers may be their commitment to Oakland. Learn. Play. with Oakland as its central focus. Their foundation’s work covers three areas that reflect its name: nutrition, literacy and physical activity. Ayesha has explained why the city remains so important to them.
By September 2026, Eat. Play. reported that it had invested more than $100 million in Oakland students and families, provided more than 35 million meals , placed over 1 million books in students’ hands, transformed 25 schoolyards and renovated six gyms . In 2024, they announced a $25 million, five-year commitment aimed at closing Oakland’s literacy gap. In 2026, Stephen launched a scholarship partnership involving Davidson College, College Track and Oakland Unified School District. In August 2026, the Eat. Workday Charity Classic raised more than $5.6 million. The foundation said the event helped push its wider Workday partnership close to $15 million. Another 2026 effort showed the scale of their network. A charity auction involving Warren Buffett, Stephen and Ayesha Curry raised a winning bid of $9,000,100, with Buffett agreeing to match the amount for GLIDE and Eat. Stephen’s community work was also recognised in July 2026, when he received the Muhammad Ali Sports Humanitarian Award for his impact through Eat. Stay updated with the latest Asian Games 2026 news , check the Asian Games medal tally and complete Asian Games schedule .
“We just love Oakland,” Ayesha Curry said, standing next to her husband, in an interview with The Associated Press on Friday. And we’ve always said that we would continue to be a part of the community, even if we weren’t necessarily right in Oakland every single day. ” That commitment has translated into a long-term programme rather than a series of one-off appearances. Stephen once described the meaning of their Oakland work in simple terms: “We have an amazing team behind us that is taking the direction and the commitment that Ayesha and I have to Oakland and leverage that to create amazing impact,” Stephen Curry said.
“This is where we both became adults, where we started our life together, where we had our first child. And so for us, Oakland has always left this enormous impact on our spirits. The foundation has supported school meals, literacy programmes, sports and schoolyard renovations. Learn. The numbers tell one part of the story. The other part is the way the Currys have tried to build a system around the needs of children. The plan included high-impact tutoring opportunities for thousands of students. The Currys’ Oakland work has continued to evolve. The programme is designed to give high-achieving students from underserved Bay Area communities access to Davidson through full scholarships. Their fundraising efforts have also grown. Play. Still, the most revealing part of their story may be that their individual careers have not disappeared inside their shared projects. Stephen remains a basketball star and an entrepreneur building a media portfolio. Ayesha continues to develop Sweet July and her work across food, lifestyle and entertainment. Their foundation gives those separate worlds a common destination. “This is our 17th playspace renovation. And when you think back to our favorite moments, it is showing up, doing an unveiling, feeling the energy from kids, the teachers, administration. Join conversation Share your thoughts in the comments Be respectful · TOI community guidelines When they feel seen and they give you that energy back, it makes the world of difference. ” That is what makes the Curry story larger than basketball or celebrity business. Stephen and Ayesha have built different professional identities, but they have found a way to make those identities work toward a shared goal. Their careers may continue to expand in separate directions, yet Oakland remains one place where their ambitions meet. Get the latest Sports News and Live updates. Download the TOI app.