Varanasi: Traditional delicacies from Uttar Pradesh emerged as a major attraction at the Uttar Pradesh International Trade Show 2026, with domestic and international buyers, exporters and visitors praising the authentic flavours of Varanasi, Jaunpur and Chandauli.
More than 100 kg of Launglata was sold, while Banarasi paan drew large crowds at a live counter. Banaras’ famous Launglata and Tiranga Barfi received overwhelming response at the event. Visitors, including foreign business delegates, were seen enjoying the iconic paan. Jaunpur’s Imarti and Chandauli’s black rice also attracted significant attention.
Trader Ashish Gupta said around 100 kg had been sold, adding that demand was so high that the stock fell short.
He praised the arrangements at the trade show and said the platform provided by the Yogi government was helping entrepreneurs take their products to larger markets. Jaunpur’s Imarti also proved popular. You Can Also Check: Gold Rate in Varanasi | Silver Rate in Varanasi | Bank Holidays in Varanasi | Public Holidays in Varanasi | Varanasi AQI | Weather in Varanasi | Petrol Price in Varanasi | Diesel Price in Varanasi | CNG Price in Varanasi | LPG Price in Varanasi