OnePlus India has announced its festive season sale, offering: The wider industry impact

OnePlus India has announced its festive season sale, offering: The wider industry impact

OnePlus India has announced its festive season sale, offering discounts, bank offers, no-cost EMI options and bundled accessories across its smartphone, tablet and audio portfolio from October 8. The sale will go live at 12 am on October 8 across OnePlus.in, the OnePlus Store App, Amazon India during the Great Indian Festival sale, and select offline retail channels. The company will also make its IoT products available through Flipkart’s Big Billion Days sale, Myntra, Blinkit and offline partners including Croma and Vijay Sales.

Among the headline offers, the recently launched OnePlus 15R will be available at a net effective price starting at Rs 54,999, down from its regular price of Rs 59,999 after festive discounts and bank offers. The flagship OnePlus 15 will be available from Rs 81,999, while the compact OnePlus 13s will start at Rs 49,999 after applicable offers. In the Nord lineup, the OnePlus Nord 6, Nord CE6 and Nord CE6 Lite will be available at effective prices of Rs 42,999, Rs 33,999 and Rs 27,499, respectively. The company has also announced offers on its N-series smartphones, with the OnePlus N6 Lite available at an effective price of Rs 14,999, while the N6 and N6x can be purchased from Rs 21,999 and Rs 17,499 respectively. The company said the new variant will be available at an introductory effective price of Rs 1,599 during the sale period. The flagship OnePlus Pad 4 will be available at an effective price of Rs 58,499 with a free Stylo Pro accessory, while the OnePlus Pad Go2 will start at Rs 28,499 and include a complimentary Go2 Stylo. The OnePlus Pad Lite will be offered at Rs 22,999. In the audio category, the OnePlus Buds Pro 3 will be available at an effective price of Rs 8,999, while the OnePlus Buds 4 and Nord Buds 4 Pro will start at Rs 5,399 and Rs 3,599, respectively. Citing Counterpoint Research data, OnePlus said average smartphone prices in India increased 16% during the first half of 2026, while its own average price increase was limited to 8%. OnePlus also cited Counterpoint Research to claim it was the fastest-growing brand among the top five players in online channels in the above-Rs 20,000 segment during the second quarter of 2026 and the leading online brand in the Rs 30,000 to Rs 45,000 price band.

The company said the festive offers come at a time when smartphone prices in India have risen significantly due to factors such as higher memory costs and currency fluctuations. Alongside the festive campaign, OnePlus has introduced a new Jade Mist colour option for the Nord Buds 3r true wireless earbuds. OnePlus also claimed that the Nord Buds 3r is currently the highest-selling TWS model by value on Amazon India and Myntra. The festive sale extends to OnePlus tablets as well.

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