Tom Brady’s investment.(Image via Getty Images)
it seems one of his ventures, athletic and wellness brand NOBULL, managed to get a successful partnership in NASCAR While Tom Brady continues to work at FOX Sports as an analyst for a $375 million contract. A few months ago, Tom Brady’s $1 billion company, NOBULL, managed to become the Official Track Shoe partner of Legacy Motor Club for the 2026 NASCAR Cup Series season. In 2024, the New England Patriots’ legend Tom Brady merged his brand, TB12, into NOBULL’s apparel, recovery, and new nutrition division.
Jimmie Johnson, seven-time NASCAR Cup Series champion and owner of LEGACY MOTOR CLUB, reflected on the partnership with Tom Brady’s NOBULL as he said, “This partnership with NOBULL fits perfectly with the culture we’re building at LEGACY MOTOR CLUB…Our drivers and pit crews spend countless hours training to be at their best—on pit road, in the shop, and in race conditions. Tom Brady, the seven time Super Bowl champion, has remained passionate about his multiple ventures and investments ever since he retired from the league. NOBULL serves as the official footwear and training apparel supplier, outfitting Legacy Motor Club’s drivers and pit crews.The collaboration majorly centers on daily training routines, strength, conditioning, and agility for both pit road and shop operations. NOBULL branding appears during select race weekends, alongside behind the scenes training features and social media storytelling. The NASCAR legend added, “NOBULL understands the work, the commitment, and the mindset required to compete at the highest level. They’re more than a brand; they’re a mentality and they set the standard for strength. We’re going to push harder than ever to help EVERYONE find the path to success on their own journey.”
Join conversation Share your thoughts in the comments Be respectful · TOI community guidelines In a social media post, Tom Brady wrote, “I’m proud to announce that today, @tb12sports and @bradybrand are merging with @nobull, forming one complete wellness company that at its core, will help people become the best version of themselves.
Since then, NOBULL has been valued at $1 billion and the athletic and wellness brand has done pretty well for itself. Stay updated with the latest Asian Games 2026 news , check the Asian Games medal tally and complete Asian Games schedule . The seven time Super Bowl champion added, “The goal for us is massive growth that will change the game in training and nutrition for the world. There’s no limit on how many people we can impact and that’s what I’m most excited about. I’ve been blessed to be surrounded with the most amazing teammates my entire career, and I feel fortunate to be joining another team that’s going to inspire the next generation of people to push themselves to be better! Get the latest Sports News and Live updates. Download the TOI app.