Rolls-Royce’s Boat Tail is a pearl-inspired, one-of-a-kind car commissioned by a family that made its wealth in the pearl trade
A standout example is the bespoke Mercedes-Maybach S-Class S 680, finished in a distinctive black-and-tan palette, featuring a customised digital interface and a signature interior scent. Madhuri Dixit Madhuri Dixit Nene and Dr Sriram Nene recently revamped their Ferrari 296 GT3 Madhuri Dixit Nene and Dr Sriram Nene recently revamped their Ferrari 296 GT3 with a custom art job by artist Raghava KK. Because people want storytelling… This type of customisation is sought by clients who define luxury as something deeply personal to them… It’s self-expression, encapsulating your taste and philosophy Martina Starke, general manager, Rolls-Royce’s Bespoke Design in Goodwood, a state-of-the-art facility in the UK, told Design Week Entry-level aesthetic upgrades can start from ₹1,00,000 to ₹3,00,000, while high-end luxury transformations involving bespoke interiors, layout changes, and advanced features can range anywhere from ₹10–20 lakhs to several crores, individualisation is growing.
Karan Jaggi, Founder and CEO of Ride Ciao, says, “Owners crave exclusivity through bespoke paints, custom interiors, and tech upgrades, prioritising self-expression over stock models. Further, Punam Kalra, interior designer and creative director, I’m the Centre for Applied Arts, says, “Across the globe, luxury car owners are finding joy in having a strong backstory for their beloved asset. Pratik Malkan, chairman, Lusso Designs, that transforms standard vehicles into bespoke, high-end, personalised cars, says, “Car revamping ranges from refined aesthetic enhancements to complete functional transformations.
Did you know that you can match the interior colours of your car to that of your beloved pet’s fur colour or have an entire galaxy hand-painted on the headliner of your car? Automobiles, especially luxury cars, are no longer just about speed, engine, or comfort. With the help of automakers, you can now turn your car into a statement piece — a premium accessory that showcases not just your artistic or creative flair but also acts as an extension of your personality and interests. Owning a vehicle is no longer seen as a major milestone. Personalisation now drives exclusivity—owning something that no one can ever replicate. Some even choose to revamp vintage cars, many of which are passed down through generations, keeping both legacy and story alive. Rolls-Royce Spectre Bailey, a bespoke car created for US clients as a tribute to their pet Labrador-Golden Retriever mix named Bailey Rolls-Royce Spectre Bailey, a bespoke car created for US clients as a tribute to their pet Labrador-Golden Retriever mix named Bailey Creative car revamping is a global trend driven by luxury consumers seeking individuality. It allows owners to express personal values and cultural influences through unique creations Pratik Malkan, chairman, luxury automotive customisation company Your car can look however you want it to look. It may include interior upgrades such as bespoke upholstery, dashboards, steering wheels, lighting, and trims, along with exterior refinements like wheels, finishes, and detailing. It also involves reconfiguring layouts and integrating technology to align with the owner’s lifestyle. Rolls-Royce offers appointment-only design studios, where clients can personalise everything from colour palettes and embroidery to fully narrative-driven interiors. Recent bespoke creations include the Black Badge Ghost Gamer, inspired by 1970s and ’80s arcade culture, and the Cullinan Cosmos, whose headliner is hand-painted to depict the Milky Way galaxy. Aston Martin also emphasises personalisation through its bespoke studio, where clients collaborate closely with in-house designers to tailor every detail to their individual tastes. Mercedes-Benz, too, has explored high-level customisation through limited, design-led collaborations. In luxury revamping, pricing is largely driven by craftsmanship, materials, and the degree of personalisation. It features a signature double-headed tiger, and other graphic elements that represent speed, balance, science, and personal identity. Nicki Minaj Nicki Minaj’s most famous customisations include a hot-pink Lamborghini Aventador, a Barbie Bentley Continental GT, and a pink Rolls-Royce Cullinan Nicki Minaj’s most famous customisations include a hot-pink Lamborghini Aventador, a Barbie Bentley Continental GT, and a pink Rolls-Royce Cullinan, all wrapped or detailed to reflect her signature ultra-feminine, high-impact aesthetic. Paris Hilton Paris Hilton’s most iconic car revamp is the Barbie-pink Bentley Continental GT Paris Hilton is known for revamping her cars as personal style statements. Her most iconic makeover is the Barbie-pink Bentley Continental GT, reflecting her love for all things hyper-feminine and glamorous, complete with pink interiors and customised detailing. Mark Zuckerberg Mark Zuckerberg revamped a Porsche Cayenne Turbo GT into a minivan for Priscilla Chan. Mark Zuckerberg revamped a car for his wife, Priscilla Chan, transforming a Porsche Cayenne Turbo GT into what is believed to be the world’s first Porsche minivan. The custom revamp included an extended body, sliding rear doors and a three-row seating layout. Designed for school runs and family life, the car blends high performance with everyday practicality in a deeply personal makeover. You use AI every day. Now get your AI Quotient. Take the AIQ test Get the latest Lifestyle News and more. Download the TOI app.
With impeccable craftsmanship and innovation, automakers today are catering to increasingly diverse creative demands.
