LinkedIn is testing a new feed that keeps strangers out: The wider industry impact

LinkedIn is testing a new feed that keeps strangers out: The wider industry impact

LinkedIn tests new Network feed in India, US, UK and Australia

LinkedIn says founders on the platform are up 70%, and over 80% of its creators post alongside another role. Advice Sessions lets Business Premium subscribers sell paid 1:1 consultations from their profiles, with more markets promised.

LinkedIn says its research shows more than half of Gen Z are unsure what to do after connecting with someone. LinkedIn is testing a new feed that keeps strangers out. Called the Network feed, it pulls together posts only from your connections and the people you follow, and India is among the first countries to get it. The idea is to separate updates from people you know from the rest of the main feed, which is often crowded with viral career advice and posts from accounts you never chose to see. The test begins in the US, India, the UK and Australia, and LinkedIn has not shared a timeline for a wider rollout. There is a small catch. Since followed accounts are included, the feed is not strictly limited to people you have met. Follow a handful of creators and they will still sit alongside your former colleagues. The Network feed is part of a wider push around professional relationships. Its answer includes digital business cards you can customise and add to your phone’s wallet, rolling out globally over the coming months. Premium subscribers can now add private notes to profiles, recording where they met someone and when to reconnect. Authors can also pin useful comments under their posts. The rest of the update is about side hustles. A new creator dashboard, found by tapping your profile picture in the app, reaches all markets in the coming weeks. Two earning tools are US-only for now. In-Stream Ads, which pays eligible creators when pre-roll ads run on their videos, is a limited test. You use AI every day. Now get your AI Quotient. Take the AIQ test.

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