Jason and Travis Kelce for Garage Beer. (Garage Beer)
Travis Kelce and his brother Jason have secured a $20 million financing deal for Garage Beer, giving the growing beer brand more financial backing as it looks to expand. 13, according to a brand representative cited by PEOPLE. The deal follows a strategic investment partnership with Durational Capital Management in September 2025. 26. Jason, 38, and Travis, 37, joined Garage Beer as co-owners and operators in June 2024. The company has been led by Andy Sauer since 2023, and its business strategy received another boost in September 2025, when Durational Capital Management announced a strategic investment partnership with the brand. 26, the company will host its Tailgate Wedding of the Century in Philadelphia, where a selected couple will exchange vows at a football-themed celebration. The couple will also receive a $2,000 gift card for wedding rings from jeweler Steven Singer and a honeymoon at Ocean Casino Resort in Atlantic City, New Jersey, courtesy of the brand.
Andy Cerussi, senior managing director at Tiger Finance, said the firm was pleased to work with the business and its investment partner. “We have the highest confidence in Durational’s ability to further the growth and scale of the business and are impressed with impact the Kelce brothers have had on positively influencing brand awareness,” Cerussi said, per a news release. In February, he and Allen appeared in a commercial called “Brotherly Shovel,” which featured the former football players shoveling poop and drinking beer.
Beyond the funding, Garage Beer is also using its playful marketing to attract customers, with a Philadelphia tailgate wedding planned for Oct. The new credit facility gives Garage Beer access to financing to support its growth plans. Unlike a one-time cash payment, a revolving credit facility allows a company to borrow, repay and borrow again within an agreed limit, offering flexibility as business needs change. Patrick Khayat, co-founder of Durational Capital Management, credited the lender’s approach in a statement announcing the financing arrangement. “We appreciate Tiger’s creativity and partnership to structure a credit facility that leverages the strength of Garage Beer’s brand to support the Company’s growth objectives. Khayat also pointed to the company’s plans to expand its product range and reach new markets, describing Tiger Finance as a partner with experience in supporting consumer brands through long-term lending solutions. The Kelce brothers bring significant public recognition to the brand, but the financing also signals a focus on building the business beyond that visibility. The next challenge is turning consumer interest into sustained growth across products and markets. Garage Beer is pairing its financial backing with marketing designed to stand out from conventional beer advertising. On Oct. The event will feature celebrity guests, including Beau Allen, who has appeared in several Garage Beer advertisements, along with performances by Delco Donny and Philly Pops. Kingsford will provide charcoal-grilling essentials, while Garage Beer Classic and Lime will be available at the celebration. That approach fits the irreverent style Jason Kelce has embraced in the company’s advertising.
The Columbus, Ohio-based company received a revolving credit facility from Tiger Finance on Tuesday, Oct.
Jason explained his thinking while promoting Brewmite II, a 17-minute beer commercial, in August 2025. The $20 million facility gives Garage Beer additional financial flexibility, while its advertising keeps the Kelce brothers closely tied to the brand’s identity. Stay updated with the latest Asian Games 2026 news , check the Asian Games medal tally and complete Asian Games schedule .
I think, like I said, when it comes to beer, I think when you’re having fun and you’re being personable, you’re being creative, all the best beer ads I know are fun, creative,” Kelce said. Join conversation Share your thoughts in the comments Be respectful · TOI community guidelines “They get to the essence of what beer drinking is, which is either friendship or buddies hanging out, and you’re doing something stupid together and it’s funny,” Jason added. “I don’t think we should over-complicate it. Whether that combination delivers lasting growth will depend on how well the company converts attention into sales as it enters new markets. Get the latest Sports News and Live updates. Download the TOI app.