A majestic installation of Airavata, the celestial white elephant of Lord Indra, forms part of the mythology-themed Deepavali festive decorations at Nexus Select Malls in Bengaluru.
For malls, the opportunity lies in bringing these occasions together in one destination,” said Nishank Joshi, Chief Marketing Officer, Nexus Select Trust. Combined with festive collections, special shopping experiences and culinary offerings, they make the mall a one-stop destination for the season,” said Ritu Mehta, Director Marketing – South & Pune Malls and Centre Director – Phoenix Mall of Asia. Alongside this, festive workshops such as diya painting, DIY toran craft and Dandiya stick decoration offer opportunities to get creative and add a personal touch to the celebrations,” said Jermina Menon, Business and Marketing Strategist, Bhartiya Urban. Such attractions, she said, are also important in driving footfall during the festive season.
“Festive shopping is as much about preparing for the celebration as it is about the celebration itself. Choosing an outfit, buying a gift or getting the family together over a meal gives people different reasons to visit. “We want the scale and beauty of the celebrations to be as memorable as the experiences themselves. The festive décor and illuminated installations are an important part of this, transforming the surroundings and bringing the spirit of the season to life. Bhartiya Urban is now gearing up for ‘Lights of Joy – Pre-Diwali Bollywood Party’, promising an evening of chartbusters, dance-floor favourites and festive glamour. “We kicked off the festive season with a lively Garba Night, followed by a month-long shopping festival with grand giveaways. The celebrations continue with ‘Lights of Joy – Pre-Diwali Bollywood Party’, bringing together Bollywood chartbusters, dance-floor favourites and festive glamour. It is an invitation for visitors to dress in their festive best and enjoy an evening of music and dance with friends and family. beauty, electronics, home essentials and gifts, the prospect of combining shopping with dining, entertainment and family activities makes a visit more attractive While discounts and offers draw shoppers looking for fashion. For mall operators, however, the real festive cheer lies not just in crowded corridors but in converting that footfall into business across categories. You Can Also Check: Gold Rate in Bengaluru | Silver Rate in Bengaluru | Bank Holidays in Bengaluru | Public Holidays in Bengaluru | Bengaluru AQI | Weather in Bengaluru | Petrol Price in Bengaluru | Diesel Price in Bengaluru | CNG Price in Bengaluru | LPG Price in Bengaluru
The celebrations, which began around Dasara, have gathered momentum with Navratri and Dasara and will continue through Deepavali and the Christmas-New Year season. The idea is to turn malls into accessible third spaces where families and friends can come together, soak in the festive atmosphere and spend time beyond their shopping lists. “The campaign is designed to extend beyond conventional festive decorations, creating an experience that encourages customers to explore, engage and revisit the malls through the season. The overall campaign brings together Navratri, Dussehra, Deepavali and Karnataka Rajyotsava through a combination of décor, cultural programming and entertainment. Mythology has also found a prominent place in the festive makeover at Nexus Select Malls. Across its four properties in Bengaluru, the group has put up large installations featuring a swan in flight, a peacock, the celestial elephant Airavata and Ram’s iconic bow and arrow from the Ramayana.